Demand Generation Essentials - Part 1 MPN14071 (Dec 2017)

Learning path description

Demand Generation Essentials Training. Educational content designed to teach you how to drive lead generation.


Difficulty Level : Beginner
Exams & accreds : Marketing
Role : Marketing
Country : Global
Build your marketing plan [0 h 5 m]

How to create a marketing plan to align business objectives throughout the company, and focus on marketing's contribution to lead generation.

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How To Tell Your Story [0 h 0 m]

Three part series teaches how to segmenting and target your customer base, design a unique and differentiated value proposition for your company and understanding the how the cloud customer buys.

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The Buyer's Journey [0 h 6 m]

The customer buying journey and the steps to take before and after the sale to deliver the right messages at the right time.

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Basics of websites [0 h 30 m]

Three part series covering all you need to know about websites: tools, content management systems, basic structure, navigation, types of content, calls to action and touching on search engine optimization and keywords.

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Demystifying social media and blogging [0 h 11 m]

How to use social media and blogs as tools for business growth, specifically how to market to your target audiences, prospects and clients.

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Webinars and online events [0 h 0 m]

Three part series on preparation for a webinar, scheduling, promotion, driving attendance as well as delivering a successful webinar and how to follow up post webinar.

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Email marketing [0 h 17 m]

Email marketing basics, including how to write for engagement, calls to action, landing pages, audience segmentation, AB testing and how to avoid spamming.

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Buyer Personas and Best Clients [0 h 6 m]

Understand what makes a best client and then how to create buyer persons and how to market to the right audience every time.

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Competitive Differentiators [0 h 5 m]

Competitive Differentiators

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Elevator Pitches [0 h 5 m]

When you only have seconds to get a prospects attention, what do you say? Learn how to craft a short description of your company that stands out.

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Value Propositions [0 h 6 m]

Learn how to craft a message to showcase what makes your company's product and services special to your target marketplace.

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