Optimize your Operations for the Communications and Media Sector (MPN17352) March 2017

Learning path description


Difficulty Level : Intermediate
Product : Digital Transformation
Country : Global
Industry Solution Playbook : Customer Journey Analytics - Telecommunications [0 h 0 m]

Customer journeys—A discreet set of interactions a customer has with a brand to accomplish a task. Just think about all the ways you interact with a cable company when you're setting up cable service—that's a journey. Understanding and addressing those journeys creates real value for companies, much more so than only assessing the individual touch points. This industry solution playbook should be used for learning and planning purposes. It provides an overview of the average deal size for this solution, revenue model, account targeting, field resourcing requirements and competitive insights.

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