Demand Generation Essentials Training. Educational content designed to teach you how to drive lead generation.
How to create a marketing plan to align business objectives throughout the company, and focus on marketing's contribution to lead generation.
Three part series teaches how to segmenting and target your customer base, design a unique and differentiated value proposition for your company and understanding the how the cloud customer buys.
The customer buying journey and the steps to take before and after the sale to deliver the right messages at the right time.
Three part series covering all you need to know about websites: tools, content management systems, basic structure, navigation, types of content, calls to action and touching on search engine optimization and keywords.
How to use social media and blogs as tools for business growth, specifically how to market to your target audiences, prospects and clients.
Three part series on preparation for a webinar, scheduling, promotion, driving attendance as well as delivering a successful webinar and how to follow up post webinar.
Email marketing basics, including how to write for engagement, calls to action, landing pages, audience segmentation, AB testing and how to avoid spamming.
Understand what makes a best client and then how to create buyer persons and how to market to the right audience every time.
When you only have seconds to get a prospects attention, what do you say? Learn how to craft a short description of your company that stands out.
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