Demand Generation Essentials Training. Educational content designed to teach you how to drive lead generation.
The customer buying journey and the steps to take before and after the sale to deliver the right messages at the right time.
Understand what makes a best client and then how to create buyer persons and how to market to the right audience every time.
Three part series teaches how to segmenting and target your customer base, design a unique and differentiated value proposition for your company and understanding the how the cloud customer buys.
Make a more effective site with the right content and calls to action.
The role of content in the buyer's journey, how to get, create and distribute great content.
Learn how to craft a message to showcase what makes your company's product and services special to your target marketplace.
When you only have seconds to get a prospects attention, what do you say? Learn how to craft a short description of your company that stands out.
Learn how to structure emails for increased opens and clicks.
Craft perfect subject lines that will lead to great email open rates.
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