This course is designed to build your skills and help you drive the transformation of your partner business focussed on customer engagement
Customer Strategy Consultant, PwC, Will Kingston will explain why businesses need to reshape to make the customer journey their new value chain. Artificial intelligence, mobile devices and the cloud are transforming the customer experience, so understanding how it has changed will enable organisations to completely reimagine the relationship between brands and consumers
Engagement is about creating connections to drive action and is at the soul of any marketing strategy worth its weight. Digital engagement delivers an extended playing field to profile your organisation and improve its reputation, using both your own assets and social platforms. Account Director, LinkedIn Marketing Solutions, Nick Vildzius will explore the how-to and the opportunities of a comprehensive digital approach to target, nurture and drive outcomes with customers, while delivering impactful results for your business.
Become an expert in engaging your customers through the digital transformation journey. Hear from Adobe leader Scott Rigby, Head of Digital Transformation about how Adobe, as a leader on experience delivery has adapted their B2B Go-to-market to engage customers through digital channels. Because Experience is everything, Microsoft and Adobe have come together to help you accelerate your customers digital transformation.
In today's economy, consumers hold newfound power, and it's important to find ways to connect with them. One way to do this is to offer them the kind of seamless, easy and empathetic experiences they demand - when and where they demand it. Dr Steve Nuttall, Director of CX Research and Design at Fifth Quadrant, explains how leading organisations use design thinking methodology to take a more empathetic approach to customer service and offers the tools and framework to apply this to your business.
The music industry is experiencing extensive disruption due to digital transformation. Former EMI Executive Ramond Haynes, who now works for DXC Eclipse as the Practice Director, Business Intelligence and Analytics, will share why new models of partnership are so critical to riding the disruption wave, and how to drive success through data sharing across the supply chain.
In this deep dive session, learn how to integrate impactful digital marketing in your sales cycle by reimagining the customer acquisition process, creating high-impact emotional content and messaging, and converting reluctant online visitors. Sharka Chobot, Chief Transformation Officer, Neural Impact , will lead you through this hands-on learning session to understand the marketing adjustments necessary to engage and influence educated and elusive buyers. Leave with insights and a framework that can be implemented immediately to drive a more effective marketing motion.
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